The Client
Jay Raines, LeadersQ
Jay Raines is a leadership executive coach and the creator of the Culture Brand system, a proprietary methodology that helps business leaders build high-performing teams through intentional culture design. Like most coaches, Jay's income was tied to his time. Every dollar he made required him to be in the middle of the process. He knew his methodology was valuable enough to scale. He just needed a way to sell it while he slept.
The Challenge
A Valuable System, Stuck Behind a Manual Process
Jay developed a proprietary team assessment that his clients found incredibly valuable. But every delivery was manual, administered by hand, tracked separately, invoiced one by one. He'd already tried to solve it through Fiverr, and ended up with something that technically worked but had poor UX and no real dashboard. He needed a product that could sell, deliver, and report results, completely on its own.
The Solution
The Culture Brand Portal
We partnered with Jay to design and build the Culture Brand Portal, a custom platform that turned his assessment into a fully self-serve product. A business leader can now discover the offering, purchase it, distribute it to their team, and review the results all without a single touchpoint from Jay.
The portal handles everything:
- Purchase and payment, with a seamless onboarding flow built to minimize drop-off
- Assessment distribution directly to team members
- A clean results dashboard where leaders can review their team's data at any time
Jay's only job now is to keep doing what he does best. The portal does the rest.
Additional product visuals or results dashboards can extend this story as Jay’s portal evolves.